7 Steps to Setting up a Great PPC Campaign
So you’ve decided to take the leap into PPC but you aren’t sure where to start? Here’s a short list of what you’ll need to do to get things up and running smoothly. Don’t be afraid to ask PPC...
View ArticleAdWords Has Added Congressional District Targeting
Google continues to forge the way in PPC, leaving its competitors to play catch up again. With all 435 United States Congressional Seats up for election Google is following the money in this race....
View Article6 Free Ways to Find the Right Keywords for your PPC Campaign
PPC is all about the keywords. We talk about them all the time, but how can we actually find them? A good starting point is the the Google AdWords keyword tool which will give you a rich list of words...
View ArticleAdWords Express FAQ – Monthly Budgets
Much thanks to Barry Schwartz who brought an important topic to light last week about AdWords Express monthly budget concerns. It was brought forward from the Google Places Help forum. Our clients...
View ArticleOrganic Search Results and Paid Search Ads
In 2011 Google released a study examining the impact of search ads on organic clicks in search. It is comprehensive and is an interesting read for anyone who wants the details. Google analyzed several...
View ArticleMobile Ads: Small Screen. Big Opportunity.
I love the title of the Google Mobile Ads Blog. It sums up what has become more and more evident in the last couple of years. We just came off the media saturated 2012 Summer Olympics. I think you’d be...
View ArticleiPads are Everywhere
We went on a day trip on the weekend to a big tourist destination. There were people from around the world. In fact, there was little English to be heard. These were people who’d come a long way. The...
View ArticleKeyword Order Can Impact Revenue
On the WordWatch blog we’ve discussed how phrasing and language can impact your CTR. This week Thi Thumasathit wrote a great piece in Search Engine Watch about the impact of keyword order on revenue....
View ArticleMobile Devices as Shopping Tools
Mobile devices have become in integrated tool in our shopping habits. Whether it’s looking up store locations and hours, comparing prices, or checking out crowd sourced reviews on YouTube, we are...
View ArticlePasswords
They are the bane of my life some days. My kids laughed on the weekend when they wanted the password to our shared Kindle account and I couldn’t simply rhyme it off. I had to explain to them that I...
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